Design, a trendy buzzword

Design is a trendy buzzword that is used frequently these days, but what does it really mean?

Design is the arrangement of lines, shapes, colors, and ideas that come together to create patterns, styles, compositions, and emotions. It is the intentional creation of something for a specific purpose, resulting in an actual experience for its audience. Despite its importance in our lives, we often fail to recognize how design influences us in countless ways.

When done right, good design is stimulating, motivating, uplifting, exhilarating, and inspirational. However, it doesn’t just happen by chance. Instead, it requires a well-researched and carefully planned process that should be thoroughly thought through to create the best possible experience.

Looking around, everything is design – from our furniture and food to our homes and clothes. But perhaps the most important aspect of design is us. Our personal products, companies, and brands should reflect the best possible design that conveys a unique feeling and experience to our audience.

As such, we should all take the time to ask ourselves what feeling and experience we want to project and how we can achieve it. Our branding should be an impressive design that reflects extensive effort, research, and creativity. It should be a composition of elements that work seamlessly together, reflecting the best of who we are and how we want the world to perceive us.

However, branding is more than just creating an amazing image. It requires extensive research, soul-searching, and an understanding of the psychology behind it. It’s a creative science that combines multiple disciplines to create an artful puzzle.

For me, this process is stimulating and fulfilling. While it can be overwhelming for some, I relish the opportunity to create the best of the best through a process that combines creativity with precise knowledge and research.

When it comes to design and branding, there are countless examples of companies that have excelled in this area. Take Apple, for instance, a company that has become synonymous with sleek and modern design. Their products not only function seamlessly but also offer an experience that engages all the senses.

Another example is Nike, a company that has mastered the art of branding. Their iconic “swoosh” logo, accompanied by their slogan “Just Do It,” conveys a message of empowerment and motivation. Their branding has been consistent across all their products and marketing, making them instantly recognizable and synonymous with quality.

One of my favorites, an example of a person who has built a strong personal brand through design is fashion designer Coco Chanel. Her signature aesthetic, characterized by clean lines, neutral colors, and minimalist style, revolutionized the fashion industry in the early 20th century. Through her designs, she created a sense of timelessness and elegance that still resonates today. In addition, her personal brand was built around her own persona, which was sophisticated, confident, and independent. Her iconic logo, featuring interlocking C’s, has become one of the most recognizable symbols in the fashion industry and has helped to establish her as a cultural icon. Through her innovative design and branding strategies, Coco Chanel built a legacy that continues to influence the fashion industry to this day.

Architecture is another area where design plays a crucial role. A prime example of this is the Guggenheim Museum. Designed by renowned architect Frank Gehry, the museum’s unique and striking design has made it one of the most recognizable buildings in the world. The flowing curves of the building’s titanium exterior are both visually stunning and functional, allowing for natural light to enter the museum’s interior. The design has helped to establish the museum as a cultural landmark, drawing visitors from around the globe and putting Bilbao on the map as a destination for art and architecture enthusiasts.

In today’s world, social media has become a crucial tool for branding and design. Many companies use platforms such as Instagram, Twitter, and Facebook to showcase their products, services, and brand message. This has allowed businesses to connect with their audience in a more personal and engaging way, creating a sense of community and loyalty.

Design and branding are integral components of creating a successful business, product, or personal brand. It requires extensive research, creativity, and a deep understanding of the audience and their needs. When done right, it can result in a powerful emotional connection between the brand and its audience, resulting in increased loyalty and success. As such, it is crucial for businesses and individuals alike to invest time and resources into creating the best possible design and branding experience.

Maria Zichil

Creative Designer
Art Director of Calibrated Leadership Magazine